General Motors is hitting overdrive on their marketing campaign for the soon-to-be-released Chevy Spark, GM's answer to the Mini Cooper. The new Chevy Spark Woody, which is wrapped in wood-colored vinyl, is part of GM's attempt to connect with the youth culture. The specially-designed model of the Chevy Spark was introduced on the southern coast of Great Britain at the annual Boardmasters surf, skate and music festival in Newquay, England, with a surfboard attached to the car's roof.

Whether or not the Chevy Spark Woody is nothing more than a demonstration model designed to promote the Chevy Spark is uncertain. If GM did make a full fleet of the Chevy Spark Woody, would surfers purchase this specially-designed mini-wagon? Or would the targeted demographic see the vehicle as nothing more than a marketing campaign?